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Tanner Bowden is a NYC-based writer, hobby photographer, and gregarious skiier. Follow Tanner on Instagram for more adventure, travel, and mountains.
Let's be real: running can be boring. Even runners know this. They pound pavement day in and out, in the dark, cold, and blazing heat because they're compelled by some invisible goal to do so. Attempting and achieving that goal is what brings the excitement, not the hours of running that led to it. One way to break the repetition is with what you wear—the gear you run in shouldn't be as mundane as the same miles you run, over and over.
ATMPT, a new brand based in Brooklyn, New York, knows this well. The small operation began selling its wares in early 2020, but its collection draws inspiration from decades earlier—namely, the '80s and '90s, when the track and marathon scene was dominated by short shorts and strong personal style.
But ATMPT is anything but dated, with designs that feel at home on and off the track. Their newest collection, launched this month, introduces even more flavor. In all, a dozen or so t-shirts, singlets, shorts, and hoodies are on offer. All are made in New York City, some with Japanese fabrics and others printed by Brooklyn-based LQQK studios, giving the emerging brand a hefty stamp of cool kid approval.
ATMPT's newest release is a collaboration with Christopher Royal King, a graphic artist and musician who has collaborated on scores for feature films including Moneyball and World War Z. There aren't any baseball or zombie motifs here, though—just semi-trippy illusions that might have you wondering why you, too, aren't out there chasing unseeable objectives in the streets.