It’s no secret we’re suckers for some high quality Japanese design. For years we’ve been preaching the word of Snow Peak, and more recently, and Wander. There’s Nanga and Montbell too. But the latest outdoor outfitter to make us weigh the pros and cons of spending rent on a jacket is the eponymous label of Goldwin, the umbrella brand and Japanese licensee of The North Face Purple Label, Nanamica, Helly Hansen, and now Woolrich too.

The brand that would become Goldwin was founded in 1950 as a knit fabric manufacturer, and gained recognition in the ski industry as a premier outerwear manufacturer under the now well established name. In the mid 60s the Goldwin name became synonymous with innovation in materials, and for decades since has been a leader in technical outerwear. And now, all that expertise and experience is being put to work in just about the most subtle way possible—a hyper minimal lifestyle collection.

For SS18 Goldwin has introduced a line of men’s apparel for everyday wear, whether exploring in the city or out. Included is a wealth of performance heavy yet visually simple outerwear combined with extremely refined apparel like button-downs, pleated pants, and a lightweight, weatherproof “hiking hat.”

Specifically, we’re sold on the extremely long Mods Coat, a military-inspired, urban-styled, stadium-length jacket as fit for commuting to work as hiking in the mountains. The previously mentioned hiking hat is a highlight too, as is the “Utility Shirts.”

With each piece, there’s more than meets the eye. So before you balk at the prices, consider the value of a shirt or jacket that you could wear to the office, and on a multi-day backpacking trip. Pretty rad, if you ask us.