Norse projects
![Norse Projects Launches First Ever Footwear With Sub-Label ARKTISK](http://images.ctfassets.net/r7p9m4b1iqbp/6FZQDrKGpKV9tZytHTF8Wf/97fa4c5a1d6adbeea055592aa2539d00/norse-projects-arktisk-zip-up-runner-hero.jpg?w=600&q=85&fm=jpg&fl=progressive)
Norse Projects Launches Footwear & Technical Outerwear with Sub-Label ARKTISK
Technical apparel and footwear for all-terrain landscapes marks a significant step into outdoor apparel for the beloved Danish fashion brand
![Geoff McFetridge Talks Norse Projects Collab, Style, Family & Outdoors](http://images.ctfassets.net/r7p9m4b1iqbp/664oLGMBMWJVlu8TsVWte9/db8e7ec556893f7f13aa3611701a21f6/Geoff-McFetridge-Norse-Projects-SS22-Collab.jpg?w=600&q=85&fm=jpg&fl=progressive)
Q&A: Geoff McFetridge on Balancing Family, Art & Adventure
A conversation with the influential artist on the intersection of outdoors and fashion, fishing in LA, fatherhood, and making art
![Norse Projects & Geoff McFetridge Release Lifestyle Apparel Collection](http://images.ctfassets.net/r7p9m4b1iqbp/6RA9IeWTW0v29yH7IyPei5/7af9455fcd53637182cc1f52af148551/GMxNP-Camping-75.jpg?w=600&q=85&fm=jpg&fl=progressive)
Artist Geoff McFetridge & Norse Projects Make Some Gear, Go Bikepacking
The LA-based designer lends his talents to a range of perfectly Danish apparel and accessories, then takes it bikepacking